Tina Warren Shang's Page

Online will be the one bright spot in what will otherwise be the worst advertising recession since 2001, two of the industry's leading forecasters predicted in new reports released early this morning. While online ad spending growth will have its slowest year of growth yet since it climbed out of the last ad recession, it will still grow at rates that would seem healthy for the other major media. WPP's GroupM unit projects online ad spending will expand 10% in 2009, a marked dip from its 22% rat… Continue

WHILE THE MARKETING WORLD IS PREOCCUPIED WITH TRYING TO “FIX” ADVERTISING, EVERYONE IS MISSING THE SIMPLE FACT THAT CONSUMERS HAVE ALREADY SOLVED THE PROBLEM.

Admittedly, it’s a tough concept to swallow, but consumers have moved on. They’re making decisions without us. They’re the most connected, well-informed buyers this world has ever known. And their insatiable appetite for text, email, blogs, social networking and the like has enabled them to share opinions and recommendations in ways no on… Continue

Six ways you can use the Law of Attraction to attract all the customers you desire:

1) Be, Do, Have

Live from a place of abundance, thinking and acting like a person who has already achieved the level of success you are seeking (i.e. test drive your dream car, etc.). Immediately replace any thoughts of negativity or scarcity with thoughts of abundance and prosperity.

2) Set SMART Goals

Goal setting is imperative to success in any venture. Use the SMART goal method:

S = specifi… Continue

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The secret to being extraordinary is simple - go against human nature.

“Real leaders are ordinary people with extraordinary determination.”
~ Anonymous

1. Ordinary: Rush to get in every game, pitch a tent on every platform and call yourself an “expert” after six weeks of non-stop twittering with the rockstars.

Extraordinary - Be patient. Listen and read a lot more than you tweet and write. Concentrate on one social media network at a time. Experiment, observe and learn what wor… Continue

Comparing Traditional Marketing with Social Marketing:
a few excerpts from John Miller’s, “Marketing 2.0 Hits a Tipping Point.” This article was featured in the CMO Council’s Marketing Outlook 2008 study.

Gaining the Prospects Attention

* Traditional Marketing uses push marketing tactics, such as cold calls and unsolicited email, that work but only if they interrupt the customer’s attention.

* Social Marketing uses “behavioral marketing” techniques to engage when and how consumers want… Continue